WhiteKube
Placement Analyzer
Internal agency tool. Please enter the access password to continue.
Whitekube ยท Internal Use Only

Placement Analyzer

Upload a Google Ads display campaign CSV export to analyze placement performance and get a ready-to-use exclusion list.

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Drop your Google Ads CSV here
Placement performance report ยท Display campaigns
Browse File

Supports EN / PT / ES exports ยท comma or semicolon ยท EU and US number formats

Overall Performance
X = Cost ยท Y = Impressions ยท Bubble size = Conversions โ€” hover for details
Cost per Audience / Target
Spend distribution by campaign
Top 10 Domains by Cost
Top 10 Domains by Clicks
Top 10 Domains by Conversions
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Domain Type Impressions โ†• Clicks โ†• CTR โ†• Avg CPC โ†• Cost โ†• Conv. โ†• Conv. Rate CPA โ†• Verdict
Exclusion Thresholds
Adjust the rules that flag a placement for exclusion. Changes apply instantly.
Every uploaded placement is automatically grouped into a topic cluster by reading the words in its URL or domain โ€” the same logic used by URL Title Analysis in the Relevance Checker, applied here across the whole sample to spot which topics dominate your inventory.
Placements by Topic Cluster
Number of placements matched to each topic
Topic Share
% of sample per topic cluster
Cluster Breakdown
Topic Cluster Placements % of Sample Impressions Clicks Cost Avg CPC Conv. Conv. Rate CPA
Placement Assignments
Fix a wrong or missing topic per domain โ€” it's remembered for next time.
Domain Impressions Topic Cluster
Placement Relevance Checker
Fetches each placement's page content and uses Claude to score whether it's relevant to your campaign. Irrelevant placements are flagged for exclusion.
Comma-separate terms ยท describe your product, audience and niche
Skip placements below all three thresholds before running Domain Analysis or URL Title Analysis โ€” avoids spending API calls / scoring time on statistically meaningless placements.
Domain Analysis calls the Claude API per placement. URL Title Analysis is instant and free โ€” it scores placements by matching your keywords/topics against the words in the placement's URL or domain only, no API key or spend required.
๐Ÿ“Š Both analyses skip placements below all three Volume Filter thresholds above (impressions, clicks, cost).